In the whisper of the morning shadow of mystic Mount Shasta,
under the gaze of the revered condor spirit,
dignified symbol of rebirth and renewal—
rises Casa Condor, house of spiritual badassness.
Casa Condor Branding
The founder of Casa Condor put out an open call for submissions asking for help with the development of a logo for her new spiritual sanctuary. The brand identity finds its inspiration in the energy of mystic Mount Shasta, site of the retreat, and the majestic symbolism of the California Condor, spiritual guardian of this land. Recognizing the founder’s strong ties to Peru, its land, its people, and its culture, the brand color palette takes shape incorporating Andean and northern California hues. All together, the proposed vision distills the imagery to a simple and elegant triangular shape that holds the strength, dignity, and symbolism of all that Casa Condor strives to embody.
Logo Inspiration
Inspiration for the Casa Condor logomark came from the head and face of the juvenile California condor, and from the view of Mt. Shasta from the front steps of the retreat.
Color Palette
The colors themselves were drawn from the intense natural landscape of the Mount Shasta area, especially the brilliant sunsets and sunrises.
The names of the colors come from condor imagery and Peruvian culture.
Logo Applications
alternate business card design with debossed gold foil
notebook and pencil, for introspective writing or sketching